Sales Representative in Stratford-upon-avon, West Midlands

Sales Representative | UK & Ireland coverage | £45k–£55k basic + £10k commission | Electric company car + high-value equipment sales

Sell specialist lifting, foundation, and piling equipment across the UK and Ireland – high-value sales, uncapped earning potential, and a hands-on, team-first culture.

Why this Sales Representative role stands out:

• £45,000 – £55,000 basic salary

• Earn up to £10,000 extra per year through commission

• Electric company car 

• 20 days holiday + bank holidays

• UK and Ireland-wide remit – no strict territory

• Flexible working – ideally based near Stratford-upon-Avon with hybrid options

• Travel to exhibitions, customer sites, and occasional international events

• Join a small, supportive team where everyone pitches in

As a Sales Representative, you’ll play a key role in selling high-value capital equipment such as crawler cranes, piling rigs, diaphragm walling equipment, and rotary bored piling tools. Many deals exceed £100,000, so you'll have significant commission potential. There's no rigid territory – instead, you’ll work closely with a tight-knit team who all share the goal of growing the business together.

You’ll develop new business, maintain and grow existing accounts, and represent the company at trade exhibitions. You'll also be involved in supporting internal teams such as rental when needed. This role suits someone with great energy, a commercial mindset, and a willingness to get stuck in.

What you'll be doing:

• Build and maintain strong relationships with new and existing customers

• Generate new leads through proactive outreach and cold calling

• Follow up on all sales leads quickly and professionally

• Manage your pipeline and lost order tracking through a CRM system

• Prepare and follow up on detailed quotations

• Provide sales forecasts and updates to the Sales Manager

• Attend UK-based trade shows and occasional overseas exhibitions

• Assist other departments where needed – this is a team-focused role

What you'll bring:

• Strong communication – both written and verbal

• Highly self-motivated and driven

• Ability to manage your time and prioritise effectively

• Comfortable working independently and as part of a team

• Commercial awareness and a strategic mindset

• Confident using Microsoft Office (Excel, Word, PowerPoint)

• CRM experience is a plus, but not essential

You'll thrive here if you value:

• Openness, honesty, and trust

• Teamwork and mutual respect

• Flexibility, adaptability, and problem-solving

• A no-ego, get-stuck-in environment

To be successful in this role, you may have worked as a: Sales Executive, Technical Sales Rep, Area Sales Manager, Capital Equipment Sales, Business Development Manager, Piling Equipment Sales Rep, Lifting Equipment Specialist, Crane Sales Executive, Field Sales Engineer, or Key Account Manager.

If you'd like to apply for this role - Please Apply, Call Tyler on 01933 667224 or email directly on tyler.silsby@pathrecruitment.com

Voceer presents this job opportunity for PATH Recruitment, a 50 person sized company who are categorized as a Recruitment Agency.

This position is being managed by PATH Recruitment, a reputable recruitment agency known for placing candidates in desirable positions.